Photos by Hillary Ehlen
Downtown Fargo has seen the completion of several upscale apartment buildings this year, including 300Lime, which is located at 303 11th St. N. The 300Lime resident is someone who values experiences. Not only are they looking for a place to eat and sleep, they also desire a place to play. That is why Lux Communities is offering exclusive, branded amenities for residents of their new apartment complex.
The lobby features a real lime tree in a large planter next to the main entrance. Here, residents have access to a coffee bar and lounge.
“We’re very intentional about putting local art into our buildings.” – Donna Block
Lux Communities commissioned local artists to create custom work for 300Lime. While some pieces are permanent installations, like this piece by Chelsea Burns, a collection curated in collaboration with the FMVA on a gallery wall near the main entrance will be switched out every two months.
BEHIND THE BRANDING
300Lime is unique because of their use of branding. For example, you may have noticed that the building’s exterior is a bright, lime green, which is referenced in the name 300Lime. Donna Block, Vice President of Lux Communities, the company that manages the property, shared how they came up with the catchy name. “The color was first. Then the owner looked at the building and said, ‘It looks like a fruit that’s been cut in half.’ That’s where the inspiration for 300Lime came from,” Block explained. Though the property is managed by Lux Communities, it was designed by Cuningham Group in collaboration with Enclave Development. TL Stroh Architects was the construction archiect. The project was completed in August 2017.
At 300Lime, even the amenities have names. Join us as we take a tour of these artfully branded spaces.
PAWS is located on the first floor of the building. Featuring a pet grooming station and a treadmill, this facility was designed with your four-legged best friend in mind.
Local artist Steve Knutson painted this mural of dogs riding bicycles. Knutson teaches art at Discovery Middle School in Fargo.
Spoke & Wheel
Spoke & Wheel is a bicycle repair and storage station, also located on the first floor of the building next to PAWS.
Barkyard is not just any rooftop terrace. It comes with green space for residents and their pets to enjoy. “Green space is a must-have with downtown apartments,” Block explained.
Zest is the name of the combined community room, game room and theater room.
Warrior 360 / Elevate
The yoga studio is known as Warrior300, while Elevate is the fitness center.
“Green space is a must-have with downtown apartments.”- Donna Block
300Lime has not one, but two rooftop terraces. This terrace on the west-facing side features a putting green, grill and outdoor lounge space as well as two fire pits.
300Lime offers studio, one, two and three bedroom floor plans.
The studio and one-bedroom units shown here were staged by Alyssa Asheim of Lux Communities
1 Bedroom Apartment
303 11th St. N, Fargo