Photos by Hillary Ehlen and Amara Lea Photography
For most people, the word boho is a catchall term for the mixing of unexpected styles, textures and colors. But for sisters Amara Breding, Kirsten Boykin and Breanne Haverlock Lund, co-owners of the bohemian home décor company called Willow, boho is a precise combination of their own individual tastes connected through their shared heritage.
Born and raised in Williston, North Dakota, the stylish trio first started Willow back in June of 2015. The business was centered around their Bohemian ancestry and a mutual interest in a diverse array of whimsical, boho accessories and décor.
“We talked for a few years about opening a shop but never could find the time to get organized until everything fell into place,” said oldest sister Amara, who’s lived in Fargo since she attended NDSU for interior design. Now back in Williston after they also attended NDSU, Kirsten and Breanne work with Amara, who is based in Fargo, to build their brand into a statewide sensation.
“We had an idea to create boho-inspired decor since we all personally love the style and are passionate about creating unique items to share with everyone,” said Amara, who also owns her own photography business called Amara Lea Photography. “We love channeling our Bohemian heritage and cannot wait to see what the future holds for Willow.”
Since their first experience as a vendor at the Unglued Craft Festival a few years ago, they’ve expanded their business to include customers in 48 states, and even broke into the international market with sales to the United Kingdom and Jerusalem.
Working with a broad mix of boho materials, Willow decor ranges from softer materials like macramé or yarn to the rough edges of driftwood and wood slices. Another common element for the sisters’ designs includes delicate, yet durable faux succulents and moss.
Willow’s Boho Basics
We love to style our succulent books on accent tables and bookshelves to add interest. They look great in addition to a lamp and other decorative accessories, on an entry table or on top of a stack of books. Another one of our favorites stylings is on a kitchen cart or similar tiered stand, mixed in with faux or real potted plants.
Our Boho wall hangings come in many different designs and sizes. Our smaller boho wall hangings are perfect to add to a wall with other cohesive pieces, adding a cozy texture to any space. We love styling our larger wall hangings in spaces where they can stand out on their own like above a headboard.
Moss Wood Slices
Our moss wood slices are customizable. Show your state or Bison pride all while adding a unique texture to your space. We typically like to style our moss wood slices in a grouping on a wall with cohesive artwork, decorative mirrors and/or wall planters. We also love them on a ledge or floating shelves along with photo frames or letter boards.