Photos by Hillary Ehlen
Color is an exciting industry for Randy Rusch, manager at Hirshfield’s. Up until recently, this regional paints and coatings store had two locations in Fargo. However, they have found one space to call home in 2018. We met with Rusch for a tour of their new showroom and to find out what inspired this move.
The former Hirshfield’s locations were at 13th Avenue South and Main Avenue. “Coincidentally, both locations’ leases were up one month apart, so that is what got the ball rolling. We decided that if we could find a central location with good visibility, we should try to make a move,” said Rusch.
The new Hirshfield’s facility is at 100 36th St South. While surrounded by paint chips in the new showroom, Rusch explained what attracted them to this location. “We needed a lot of square footage, so we got that. At neither of our other two locations did we have a loading dock facility, and in the winter that can get kind of tough. Now we have loading docks, which really helps us a lot.”
It’s an exciting business, working with color every day.
Now when homeowners and contractors visit Hirshfield’s, they will have access to all of their products and services including high-performance coatings, paint, wall coverings, window fashions and stain matching in one place. Though the transition has been a little chaotic, Rusch enjoys having all of their team members working at the same location.
Hirshfield’s serves both homeowners and contractors working on residential and commercial projects. The business offers delivery and call-ahead orders for contractors, though they often prefer to come in and visit with the team or browse for new product.
“It’s an exciting business, working with color every day. When a customer walks in the door, you never know what they may need. It’s refreshing.” Rusch said as he highlighted each brand’s color of the year in their displays. He then described a few colors that he has seen go in and out of style throughout his career. Off-white was extremely popular, then it was earth tones and later accent walls. Today, it is fifty shades of gray paint.
Hirshfield’s is a fourth-generation family-owned business that was founded in Minneapolis in 1894. The Fargo location is just one of 32 stores in Minnesota, North Dakota, South Dakota and Wisconsin.